You generate the most valuable data in your category as a byproduct of your product. We turn it into the flagship research your entire industry reads, shares, and cites.
Every platform company generates proprietary data as a byproduct of their product. Most publish nothing with it. That silence creates a vacuum - and someone else fills it.
Third-party research firms publish reports built on surveys and estimates. Your platform has the ground truth. They get cited as the authority. You don't.
While you stay silent, companies with less data but more narrative ambition position themselves as the category authority. The market believes whoever publishes first.
The gravitational pull of internal priorities turns category-defining data into product blog posts nobody shares, bookmarks, or cites. Your most valuable asset gathers dust.
We produce data-driven research reports built on your proprietary data, expert interviews, and independent analysis. 80-120 slides. Cited by analysts, shared by operators, screenshot'd by your competitors.
We build data media for founders and investors whose standards are measured against McKinsey, not marketing agencies. Here's what happens when you stop being silent.
We map your proprietary data assets, identify the strongest editorial angles, and define the thesis your market needs to hear. What story is hiding in your data that nobody else can tell?
We interview your leadership team and 10-15 external experts. We cross-reference your data with public signals, analyst reports, and operator insights to build an airtight narrative.
We produce the full research report: data visualization, narrative structure, original analysis, and editorial design. Every claim backed by your ground truth data.
We deliver the published flagship with distribution assets: executive communications, social amplification strategy, and a launch plan designed to make your market take notice.
Because of the nature of our work, 97% of our clients chose to stay anonymous. Hear it from the few who don't:
Start with a pilot. Scale into a partnership. Commission original research. Each tier builds on the last.
Ben Franklin said: “Either write something worth reading, or do something worth writing about.” Typically, we do the first, but sometimes, we do the second. It’s more fun.
The Baby Bathwater Institute is a curated, invite-only group of founders and operators. Together with the founder of Digital Leverage, Thomas Vlasseman, we gave a keynote on building narrative infrastructure and trust-building publications.
The founder of beehiiv invited a group of 10 founders to spend a few days masterminding together. Nils was there to share the data-driven outreach system he's used to get replies from billion-dollar companies and billionaires.
Founder OS helps founders build authority at scale. During their Austin event, our founder Nils was invited to teach and coach attending founders on data media, building category authority, and turning expertise into published research.
Brahmin Partners works with the top 0.001% family offices to help them grow their wealth. Letter Leverage was invited to their Confab event to brief a room full of family office GPs on how to build narrative infrastructure and category-defining publications.
We work with a small number of companies at a time. If you're sitting on proprietary data and ready to own your category narrative, start with a conversation.
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